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Case Study: Purity Brewing Company – Rural diversity that’s brewing in Warwickshire

27/06/2016

Award-winning independent brewery Purity Brewing Company is based on a working farm in the heart of the picturesque Warwickshire countryside.

Founded in 2005 by Jim Minkin and Paul Halsey, Purity brews six craft beers and produces brands including Pure Gold, Pure UBU and Mad Goose for nearly 500 pubs in a 70-mile radius from Stafford to London and Cheltenham to Nottingham.

Purity’s bottled beers are sold by supermarkets Waitrose, Tesco, Sainsbury’s, Asda and Midlands Co-op, along with many independents.

When Purity began life, its mission was simple: to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail which is second to none. This commitment rings as true today as it did when Purity began, and it now has a range of beers that pushes the boundaries without compromising on quality.

“We are proud of our range of beers,” says Paul Halsey, Purity Managing Director.“We are now in a truly exciting time for the brewery. We are opening up new markets in London and Bristol and will continue building upon our already thriving local relationships with customers. We are in for a great year and with the further embedding of new products Lawless Lager and Longhorn IPA into the range, things are looking very positive.”

With its brewing range including award winning cask beers Pure UBU (4.5%), Mad Goose (4.2%), Pure Gold (3.8% or 4.3%) and Saddle Black (seasonal 5.1%), and keg beers Longhorn IPA (5%) and Lawless Lager (4.5%), Purity is committed to brewing beer with a conscience.

Furthermore, its country location means it can naturally process the thousands of gallons of water it needs every day to produce its beers. “Our brewery practices are designed to be environmentally friendly, and in the case of our wetland system, also environmentally enriching,” explains Paul.

Working with Lodders

Lodders’ partner Alastair Frew has worked with Warwickshire farmer Granville Stevens, landlord to the Purity operation at Great Alne, advising him on supporting Purity’s growth and expanding property and production needs.

In late 2013, the craft brewery realised its major expansion plans that had been in development since 2008, and has increased production capacity in-line with soaring demand for its craft beers. The brewery transformed a series of old barns into working properties, including a near £1.5 million brewhouse, that was officially opened by Keith Bott, chairman of the Society of Independent Brewers, and an old brewing building developed to create 2,000 sq ft of shops, offices and a meeting room.

The newest brewhouse allows Purity to produce up to 140,000 pints of beer every week.

Purity now occupies around 20,000 sq ft of premises at Granville’s farm.

Alastair has looked after the property legals and planning matters surrounding Purity’s expansion. The business is also advised by Sheldon Bosley on planning issues.

“Their advice has avoided plenty of headaches,” said Granville Stevens, who farms 400 acres at Upper Spernal Farm, near Great Alne.

Amongst its impressive clutch of awards, Purity has a Warwickshire CAMRA Bitter Gold Medal for its Pure Gold beer, and a Silver Medal for its Mad Goose beer, and its Pure UBU has been recognised in the industry-leading Taste Awards Top 50 Foods Awards.

Paul Halsey adds: “We’ve experienced incredible growth and success despite it being a very competitive market.”

The relationship is an excellent example of rural diversity. It is quite unusual to see a landlord and tenant work so closely together, a partnership that in the case of Purity has resulted in the development of a top class specialist facility”

For more information on the Purity Brewing Company, visit: www.puritybrewing.com

Alternatively, you can contact Alastair Frew on 01789 206117 or at alastair.frew@lodders.co.uk

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For more information on this story or to enquire about Lodders’ real estate services, contact Alastair Frew on 01789 206117.