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Case Study: Spitfire Properties – Flying High

Spitfire Properties

Spitfire Properties – the ultimate in top-flight new homes.

Although only six years old, Spitfire Properties has established a strong reputation as a niche housebuilder, creating upmarket, individual and class-leading developments in premium locations.

Passionate about design, sustainability and quality construction, Spitfire is hailed as a forward thinking, modern property developer, with a reputation for creative flair and high standards of customer service.

Lodders’ Nick East, partner and head of the Real Estate department, has worked with Spitfire from the start, providing advice on site acquisitions and property developments, as well as planning and onward property sales.

“Spitfire’s growth has been remarkable. From starting life in 2010 with just two staff, the business has grown to become a £multi-million company with a highly skilled team.” – Nick East, Lodders

Bespoke housebuilder

The Spitfire brand is founded on a bespoke approach  to the housebuilding process, and is synonymous with the quality, beautifully designed homes that give Spitfire a distinct offering in a competitive marketplace.

Headquartered in Coleshill, Warwickshire, Spitfire is funded by partner IM Properties, one of the UK’s largest privately owned property companies. Well established amongst the discerning market in central England,  Spitfire this year expanded operations with a new office in Berkshire, from where it services growing interest in its premium sites in Berkshire, Buckinghamshire, Oxfordshire, Surrey and Hertfordshire.

Led by managing director David Jervis, the Spitfire team includes proactive and highly skilled directors who bring extensive experience in the residential property industry.

This hand-picked team has an exceptional depth of expertise and includes individuals who have previously worked at the very top of residential development organisations. Across its UK locations, the company has 35 office staff and 13 site staff.

“In the last year alone, we have built eighty homes, and plans for the business’ future are ambitious. Spitfire is growing rapidly, with turnover expected to double to £50 million this year.” –David Jervis, MD of Spitfire

Corporate highlights

91Homes completed to date
75Homes in 2015
143Homes in 2016
92%Homes sold off plan
296Units with planning
618Plots under control
£620,000Average selling price in 2015
£185mValue of current development programme
154%Turnover increase year on year 2011-2015
200%Turnover increase year on year 2014-2015

Exemplary design

With its focus on creating stylish 4 and 5 bedroom homes, which have an average price tag of £620,000 and reflect homeowners’ design aspirations and practical needs, Spitfire is committed to the very best in design, as David explains:

“Spitfire is passionate about creating homes with character, which are carefully crafted to meet the needs of contemporary homeowners, balancing practicality with timeless design that responds to and blends with surroundings.

“Within the design aesthetic of a scheme, each property
is considered on its own merits, with building materials, layouts and frontages all chosen to ensure each is somewhere people are proud to call home and which will stand the test of time.

“Spitfire excels at creating architectural harmony between the old and the new, the classic and the contemporary, whether it’s a modern interpretation of the local Victorian architecture as seen at The Fairways in Little Aston,
Sutton Coldfield, or a stylish mix of refurbished barn
style properties alongside new builds using traditional materials and boasting rustic character, such as the
Hall Farm Estate in Warwickshire.”

Such attention to detail isn’t confined to the exterior of properties, but carried through to every home’s outstanding interior.

“We work with highly respected interior designers and top-level brands,” says David, “so that all Spitfire homes ensure an individual, distinctive sleek and contemporary feel. The majority are designed with open-plan kitchen and family areas, creating spaces where families can spend time together. Many have bi-fold doors and extensive glazing that maximise natural light and
extend the living space, blurring the boundary
between indoors and out.”

Respecting the surroundings

Spitfire prioritises creating homes that blend sympathetically with their surroundings, and that conserve any local architectural heritage: “Locally sourced materials are used wherever possible to reinforce the local character of the homes, whilst supporting local craftsmen and suppliers,” says David.


Protecting the environment and reducing homeowners’ energy bills are also important, with green and sustainable features evident in developments.

Homes exceed government requirements for sustainability, have A-rated appliances, and energy efficient thermostatically controlled gas central heating systems, whilst superior insulation maximises heat retention and energy efficiency.

“We work with environmentally conscious business partners,” adds David. “Wherever possible, materials
are reused or if not recycled, reducing the carbon footprint associated with the manufacture and
transport of new materials.”

Nick East adds: “Spitfire Properties and its unique developments at premier locations are upmarket
and highly individual. Each home is superior in quality, design and build, making them ideal for the most discerning of homeowners.

“The Spitfire team is ambitious, with a clear vision of
how to realise its exceptionally high standards of quality, customer service and energy efficient design, supported by the resource and financial muscle of IM Properties.”

Spitfire finished 2015 on a high, with recognition in a number of Awards, including winning the What House Award (Silver for Best Small Housebuilder) and the Insider Midlands Award for the Best Residential Developer.

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