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Tara Group: There’s no place like home

With close to 30 years industry experience, Tara Group has established a strong reputation in the infrastructure and house building market as a company that delivers high-quality projects and developments in sought-after locations across the Midlands.

In this cover story published in Issue 7 of our magazine, Lodders Life, we take a closer look at the business.

Tara Group

Staffordshire-based Tara Group was founded in 1974 by Noel Sweeney, and consists of four operating companies.

As the parent company, Tara Group provides the capability, flexibility and financial strength to support its group companies to deliver projects with a high degree of complexity.

The Group includes Chasetown Civil Engineering, which provides a full range of civil, infrastructure, roads and sewers, earthworks and groundworks services, residential housebuilders Cameron Homes and Galliers Homes, and more recently, Keon Homes, which concentrates on affordable housing provision, private rental sector (PRS) and open market residential developments.

Quality and affordability

Keon Homes was established in 2018 by two teams with a strong track record of working in the residential housing sector, in response to the growing need for affordable housing.

With 35 years’ combined experience and a driving force to succeed, Keon’s senior team is growing the business with a focus on quality, best practice and putting clients’ needs front and centre, as its director

Warren Bolton explains: “Keon Homes came about through a longstanding relationship with Noel Sweeney, and the ever-increasing demand for high quality, affordable homes.

“We saw potential in the Midlands for more affordable homes to be built by a specialist firm utilising local skills and experience.”

Co-director Richard Williams adds: “Keon needed to fit seamlessly into the overall offering of the Tara Group, so to further this synergy and strengthen the lines of communication between the businesses, we purchased an office opposite to Cameron Homes’ base on Chasetown Highstreet.”

Innovative solutions

Chasetown Civil Engineering was the first company to be founded by Noel Sweeney in 1974 and remains a privately owned company today. Leveraging the benefit of over 45 years’ of industry experience and insight, it provides a full range of civil, infrastructure, roads, sewers, earthworks, and groundworks services to the construction sector, with significant expertise in house building.

The company’s clients are at the centre of its service and the team’s collaborative approach ensures it can contribute to value engineering, timely project delivery and innovative solutions.

Flexible living

Passionate about build quality, ambitious to always put its customers first, together with family values of integrity, trust and pride, the Cameron Homes and Galliers Homes teams take time to really understand how people want to live and design homes around people, not plans.

The two brands are synonymous with bespoke designed, stylish homes that complement the way people live their lives, and can evolve with their changing needs.

With flowing, flexible interior spaces, the homes provide the spaces that matter to first-time buyers, growing families, and downsizers alike, whether these be open plan living, a home office, children’s playroom, or home gym.

With developments in the most sought-after locations across the Midlands and Shropshire, they offer two-, three-, four- and five-bedroom homes, with price tags ranging from £200,000 to £1.2m.

Family values

Tara Group has a culture of openness, honesty and transparency that is deeply embedded in the team.

Paul Morrissey, Cameron Homes’ operations director explains: “Cameron has a family feel right through to its core and this is cultivated at each and every stage of the development process.

“Our directors know everyone by name and our employees know they are always welcome to pick up the phone and talk to them. This makes for clear and effective communication and helps ensure customers, clients, and suppliers receive a professional and trustworthy service at all times.

“Our work is very much a team effort,” he adds. “Everyone gets stuck in and no-one’s afraid to get out on the sites and get their boots muddy!”

Community foundations

To reinforce its progressive, family ethos, Tara Group is forging important synergies between its three businesses, particularly within the areas of land buying, IT, and health and safety.

The Cameron team takes immense pride in carefully selecting desirable locations for its homes. With a focus on choosing the finest places to build new communities, it seeks locations with an abundance of open green spaces and local amenities nearby.

Whilst Cameron’s new build homes are its central focus, it is also experienced in renovating older houses and converting barns, providing further assurance of its sympathetic approach to development and housebuilding.

Legal agility

With a busy programme of works including new land purchases and housing developments, the legal support Cameron and Galliers requires is often complex and requires agile legal expertise and knowledge in a range of specialist disciplines.

Lodders has worked with Cameron Homes since 2015, with solicitors from across the firm providing advice on site acquisitions and property developments, strategic land, planning, highways, new homes sales, dispute resolution and corporate and commercial matters.

“Given our values and ethos, having a people-focused law firm on hand is important to Cameron Homes,” says development director Steve Cassie. “Lodders is an extension of our team and we see the relationship as a true partnership, cemented by trust, with both parties working towards the same end goal of developing first-class homes.”

James Mottram, Client Care Partner for Cameron Homes and partner in Lodders’ Real Estate practice, adds: “Cameron Homes is a well-established housebuilder with an ambitious and highly skilled team that gives its customers, locations, designs, and home specifications great respect and consideration.”

Case study: Breedon on the Hill

Cameron Homes likes to build homes that not only blend seamlessly with existing communities but also enhance the surroundings for years to come, as Group Sales and Marketing Director Carolanne Dieleman explains:

“The beautiful village of Breedon on the Hill in North West Leicestershire was notorious for flooding, so an important part of our development work was putting in flood defence measures to not only protect the new homes, but also increase the safety and security of existing homes.

“As well as supporting employment in the area by appointing local subcontractors, Cameron built and gifted the Parish Council Hall to the village.”

Facts at a glance:

Cameron Homes

  • 1993: date established
  • 2018: launched East Midlands regional division
  • 17: number of developments
  • 4: number of upcoming developments preparing for launch
  • 3 to 5 years: typical time frame to identify the right land
  • £200k to £1.2m: price range of Cameron Homes’ properties

Keon Homes

Established in 2018 and growing rapidly, Keon works with registered providers, local authorities and other partners to build social housing, in addition to building homes for the private sale and private rental market.

  • 2018: date established
  • 140: homes expected to be delivered in the next year
  • 35: years’ experience held by the directors

Chasetown Civil Engineering

Chasetown Civil Engineering delivers high-quality and innovative solutions to its clients, specialising in infrastructure, groundwork, and related building services.

  • 1974: date established
  • £100k to £50m: range of project values
  • 650: people employed across the Midlands
  • 40: apprentices currently employed

This article was first published in Issue 7 of our magazine, Lodders Life, where you can read this and more great stories.

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